NuoTerra is a sustainability-first enterprise built on the foundation of waste reuse, circularity in design, and deep impact. We operate through four focused verticals, each designed to solve real-world problems by repurposing waste into functional, aesthetic, and culturally relevant outcomes.
Vision
Vision for a Greener Tomorrow
To build a sustainable enterprise that impactfullyreduces the planet’s carbon footprint by creating products and services rooted in circularity and the reuse of diverse waste streams. This will be realized through unique material innovation, thoughtful design intervention, and a strong commitment to social inclusiveness.
Logo
The Icon for the Future
From earthy browns to greens of nature, the logo reflects the journey of renewal turning what is old into something new, valuable and alive again. Each unique shape stands for the diversity of the waste streams we transform, and the many sectors we work across. Growing in size and shifting in colour, it tells a story of scalability and impact, coming together in a firm nod to recycling and circularity. It’s a symbol of a new earth, built on the promise of sustainable changes.
Core Verticals
Spirituality & Religion
Spirituality & Religion
Décor & Furniture
Decor & Furniture
Green Art
Green Art
Services & Solutions
Services & Solutions
Brand – Pushpam
Pushpam
This is where spiritual devotion meets environmental care. We breathe new life into discarded temple flowers, crafting them into handmade sacred prodcuts that honour tradition while protecting our planet. Each creation is a symbol of faith, respect and sustainability, connecting your prayers to a greener earth.
Pushpam.com
Team
Dr. Binish Desai
Founder & CEO
Binish is an Environmental Innovator & Social Entrepreneur having made significant contributions to the field of Environmental Engineering & Waste Management. A TEDx speaker, he has received innumerable prestigious awards for his contributions.
Ms. Yashvi Desai
Co-Founder & Head – Production
Yashvi has a background in hospitality and 5+ years of experience developing & manufacturing sustainable products. Since 2020, she has worked alongside Dr Binish Desai to enable rural women by creating handmade home décor and corporate gifting products.
Mr. Snehal Shah
Co-Founder & Head – Growth
Snehal is an Architect & Urban Designer, and founder of a multiple national awards winning design consultancy firm. He is married to the idea of Sustainabile evelopment, and founded Indian Green Building Council, Surat Chapter, chairing it for 6 years.
Ms. Saloni Shah
Co-Founder & Head – Design
Saloni is an Architect & Urban Planner, and founder of a multiple national awards winning Art Integration and Product design firm. Her critical thinking and evolved aesthetics, fuels her firm to create some beautiful art pieces, installations and products.
Mr. Dev Paris
Design Manager
Ms. Heta Pandya
Media Manager
Ms. Avni Chahwala
Accounts Manager
Rishi Ahir
Production Manager
And above all, the real strength of the company is derived from the dedicated women in the workforce, all of them coming from very humble backgrounds, and owning up the production process with a smile.
Infrastructure
Our Infrastructure
We operate through well equipped environment conscious infrastructure facilities – factory at Valsad, offering straight access to National Highway 48 on the busy Ahmedabad- Mumbai corridor. Our corporate office is a very vibrant space located at Surat, showcasing a number of our handcrafted products made with lots of love and concern for the environment and people.